⚠These courses are no longer available for purchase through Ed4Credit. We have partnered with Lumerit Scholars to offer these courses. If you want to purchase one of these courses, contact Lumerit Education at https://lumerit.com
⚠ Due to ACE changes, this course must be completed no later than December 31, 2019, to get ACE approval for credit transfer.
BUS 315: Principles of Marketing
As Consumers, we each experience what could be marketing case studies every day. We are exposed to thousands of advertising messages. We develop needs, research solutions, evaluate options, make purchases, and experience satisfaction or disappointment. This makes marketing a particularly stimulating subject for teachers and learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. Our course will lead the exploration of the leading edge of this paradigm shift that is now underway. Our course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.
Ed4Credit courses go through an intensive quality review process by ACE CREDIT® prior to being available to students. ACE CREDIT has evaluated and recommended this Ed4Credit course for college credit. Once you have completed an Ed4Credit course, you are eligible to receive an ACE Transcript for credit transfer purposes.
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