Due to ACE changes, this course must be completed no later than December 31, 2019, to get ACE approval for credit transfer.

BUS 315: Principles of Marketing

BUS 315: Principles of Marketing training course

BUS 315: Principles of Marketing

As Consumers, we each experience what could be marketing case studies every day.  We are exposed to thousands of advertising messages.  We develop needs, research solutions, evaluate options, make purchases, and experience satisfaction or disappointment. This makes marketing a particularly stimulating subject for teachers and learners, since its practical application is visible every day.  Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. Our course will lead the exploration of the leading edge of this paradigm shift that is now underway.  Our course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Prerequisite(s): None

College Credits: 
Course Code:

Secure Checkout

Course Vertical Tabs

Ed4Credit Website ACE CREDIT

Ed4Credit courses go through an intensive quality review process by ACE CREDIT® prior to being available to students. ACE CREDIT has evaluated and recommended this Ed4Credit course for college credit. Once you have completed an Ed4Credit course, you are eligible to receive an ACE Transcript for credit transfer purposes.

Almost 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their schools’ course and degree programs. The ACE CREDIT® logo is a registered trademark of the American Council on Education and cannot be used or reproduced without the express written consent of the American Council on Education. Used with permission.